At New Relic, I wrote case studies for our Fortune 500 and startup customers. Working with the team's project manager, I maintained each case study's project status in Asana. I interviewed the customer’s account executive and customer, built out their customer story briefs, and identified the customer’s compelling story. I also built partnerships internally with product marketing and developer relations to review for technical accuracy. I shepherded the case study through stakeholder reviews and worked with our designer to ensure all design elements were aligned with brand standards. Finally, I was responsible for adding all case studies to our company's CMS.
I interviewed our founder and customers to identify the problems the customer experienced, the solution Braavo implemented, and the result, as well as any key metrics available. I also oversaw our freelance designer in redesigning our customer story templates to be clearer, easier to read, and more aesthetically on-brand.
For Ten Percent Happier, I reviewed existing customer interview footage completed prior to my joining, identified the strongest customer quotes, and worked with our designer to convert customer quote clips into video for the website. I also worked with our designer to create an entirely new video case study template.
For Twitter's business marketing team, I oversaw a freelance writer and provided editorial direction for business marketing content. This included ensuring the voice and tone was on-brand, engaging, and informative. Content was developed to help educate marketers about Twitter advertising best practices and new research.
