Plaid built a new resources center on their website to provide in-depth information about financial topics critical to their customers, as well as to improve organic SEO. I worked with our SEO manager and content lead to identify and outline each topic thoroughly so that each content piece would cover all relevant key words and search queries. From there, I gathered and researched the topics, interviewed internal SMEs for Plaid's perspective and unique expertise, and wrote each article. I also worked with design to create original images that would illustrate these complex financial/technology topics clearly and simply.